Article Marketing Secrets

When you write an article do you know what it’s about? Is your title strong enough to tell a reader exactly what your article is about?

If you cannot tell in an instant what your content describes then your visitors are not going to have any idea either. The title is described as the window to your article. It;s what grabs the initial attention and very importantly, signals to the search engines what it’s about.

Visitors to your website are looking for an answer. They are fickle and if they don’t get the feeling your piece is going to answer their question then they will find an article that does. So when planning your article, give extra thought to the title.

So what does a strong title look like. Here’s an example:

“Blue widgets - The Secret To finding The Best Widgets”

Without a doubt this article is about blue widgets. The keyword in most cases should always start your title. The second part of the headline confirms that the article is going to be about widgets because we mention it again. So a visitor coming to this article is more than likely to continue reading.

The other aspect of the title is you have optimized for a couple of key phrases. The main keyword “blue widgets” as well as “best widgets” and “widgets.” To take it a step further, if someone was searching for “best blue widgets” there is every likelihood they will come across your title.

The search engines will highlight the term “blue widgets” and possibly “widgets” and “best widgets.” When a searcher types in any of those phrases or a combination then your article is in with a good chance of being found.

That’s the benefit of a strong headline. But remember, once you’ve done the hard work to get them to find you, you better make sure the content matches your title. If they don’t get that feeling within the first paragraph then all that good work to create a good title will be lost. More on content in the next article.

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