Article Marketing Secrets

The long tail key phrase has been spoken about a lot and the truth is, unless you are targeting them in your niche in article marketing then you will be leaving plenty of money on the table.

The reason they are so powerful is when someone types them into a search engine like Google they are really looking for something specific and that means they are more than likely in a buying frame of mind. Or more specifically, they are more likely to complete a certain action.

So what does a long tail phrase look like. Let’s take the term dog training as an example. By itself, it will be hard to rank for because it gets almost 10 million searches. But type in a term like “book on training dogs” and suddenly you’ve cut the number of searches to about half a million but you’ve also narrowed down the chances of getting someone actually wanting to buy a book on dog training.

You have cut out a lot of the casual browsers with no specific intention in mind and are left with people serious about wanting to learn how to train a dog. Can you see the difference?

It’s a fact that most people go online today looking for an answer or solution to a specific problem they may have. When you target these people with a long term or buying phrase you are actually putting your message in front of them. It’s like casting a fishing line in the middle of a concentrated school of fish and if it’s baited right, the chances of snaring one are pretty high.

So forget the temptation to try and target a broad term with high searches and instead look for those less searched terms but which indicate the searcher intends to take a specific action. Do this often enough with a variety of long tail terms within your niche and you’ll likely never run short of visitors to your articles who will buy from you.

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