Article Marketing Secrets

Many still find it hard to comprehend the power of article marketing. Writing one article may not get you the results you desire but a consistent flow of articles submitted to the major article directories over time targeting long tail phrases will gain you solid traction giving you good rankings and back links to your articles and websites.

Articles are like a team of salespersons which will continue to attract attention over time and once published, their longevity factor is invaluable. Of course, an article needs several things for it to be successful including well written, well researched, a good title and compelling resource box.

But what are the exact benefits? Let’s take a look at some of them:

Targeted Traffic - By optimizing for specific long tail keywords, the traffic you attract will be targeted. They’ll find your article because they are searching for something specific. This type of traffic is also described as being pre-sold. That is, they like what you write and resonate with it therefore they find their way to your website and are extremely likely to buy.

Back Links - By submitting to the high ranking article directories you are leveraging off the power of these directories to get your article noticed. Ezine Articles is the king of directories but others including Self Growth, Search Warp, Buzzle and Idea Marketers are others worth considering. Don’t forget that you can adapt article marketing to web 2 sites as well including Squidoo, Hub Pages and Wetpaint to gain further authority and rankings.

Anchor Links - You’re able to use anchor text in your resource box via the article directories and within the article itself using web 2 sites. By using long tail phrases you’re targeting as anchor text you are giving yourself a strong chance of ranking for them thus attracting attention from the search engines.

Branding Yourself - The more articles you publish on a particular topic or niche the bigger following you will attract provided the information you give is good. This is great for branding yourself as an expert in your field and you’ll be amazed at how quickly you can build a list of loyal subscribers.

The other major benefit is your articles will get picked up by other webmasters. You only need one with a high traffic site to pick up your article and suddenly the traffic flow to your web properties can increase accordingly. Remember that while optimizing for long tail phrases is important, you need to be writing for the readers so by producing quality and informative content, your reputation will continue to grow over time.

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One of the philosophies I live by with article marketing is frequency. In fact, the law of cause and effect is one of my favorite laws and a “bull at a gate” attitude will eventually reap plenty of rewards.

So if you are thinking about article marketing then let me say this…don’t just dip your toe in the water but approach and perform it with frequency and passion. Too many people will hear how effective article marketing can be and will sit down and write an article and then submit it waiting for the sales to come rolling in.

Most times it doesn’t happen. Why? Because in the majority of cases, one article won’t cut it. But write ten articles targeting ten different long tail key phrases related to your niche then you are suddenly going to start to see some results.

Ten articles submitted over a month on ten different long tail phrases means you will be targeting specific readers. If it’s dog training then you will target phrases like:

dog training collars
dog trainers
dog training advice
dog training schools
dog training books
dog training video
dog training equipment
dog training supplies
dog training courses
dog training dvd

So instead of relying on one article about dog training and hoping to get a response, you now have ten articles attracting several aspects of dog training meaning a flow of traffic from each one adds up to a bigger flow over all. Can you see how powerful this is? It’s like sending ten salespersons out on a mission instead of relying on one.

If you are just starting a new niche try this:

1. Find ten key phrases related to your niche without a lot of competition.

2. Write an article around each of the key phrases.

3. Submit one a day to these article directories:

http://ezinearticles.com
http://searchwarp.com
http://www.selfgrowth.com
http://www.zimbio.com
http://www.goarticles.com
http://www.amazines.com

4. Write a different title for each directory you submit to.

5. After ten days, back off to two articles a week and assess it after a month.

So in a forty day period, you will have 18 articles circulating on the web promoting your niche. Provided the articles are constructed correctly then you will be seeing good results. Fill in the opt in box above to receive expert free tips on how to construct your articles.

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Article marketing is one of the most sustainable ways to get traffic to your web properties. The beauty of article marketing is your articles can continue to drive visitors to your sites long after they have been published.

But unless you construct an article correctly then your efforts will be wasted. While information is the reason people will find your article you still have to “bait” them for your article to be found. In other words, correctly optimizing your article is vital if you expect to get people to find it.

You may write a great piece on bamboo but writing it in a broad sense, that is, without targeting a specific phrase related to the topic then you’ll find it hard to rank for your content. For example, just writing an article on bamboo is okay but with almost 50 million searches, it would be impossible to rank for the term in the search engines.

However, if you decided to go for a key phrase within the bamboo topic such as bamboo sheets, bamboo blinds or bamboo clothing then you are getting into an area where not only can you rank for these terms much easier, but the traffic you get will be much more targeted.

Each one of these key phrases has 500,000 searches or less and compared to bamboo which has nearly 50 million, you have a greater chance of your article being found.

Targeted traffic means people are looking for a specific item. If someone is searching for bamboo clothing then that’s what they are looking for. They are also more likely to be in a buying frame of mind. If they type in bamboo, then it’s a fair bet they are not really sure about what they are searching for and could simply be browsing.

Can you see the benefit of targeting less searched but more targeted key phrases? So when sitting down to write an article for directory submission, spend at least a few minutes isolating the keyword you want to target because in the long run, it’s more than likely your article will be ranking for that term and being found more often than if you simply targeted a highly searched broad phrase.

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Welcome to our Article Marketing Tips site.

Our goal is to help you get the most of of the content you write nad publish on the Internet.

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