Article Marketing Secrets

There is little doubt people go online looking for answers and solutions. For example, many spend time at Christmas looking for gifts for family and friends and one thing is for certain, they are usually in a hurry and don’t want to get stuck having to sift through a mountain of information.

So when constructing your next article, think like a solutions provider and give the visitor what they want. Instead of filling your article with fluff give them the information straight up. You do this for two reasons:

1. You want to keep them reading your article so they get to where your links are located in the resource box and

2. Because they are usually on a time limit and will quickly move on if they think the information isn’t what they are looking for

So make sure your title is compelling. As far as the content is concerned, there are three specific type of articles which get attention. They are “how to”, “why” and “review articles.” If you spent your time writing these style of articles in your niche then you will do very well.

How to articles are extremely popular. You can give someone some basic information in your content and keep them interested enough to offer them even better tips by going to your landing page.

Why articles likewise are popular as people search for answers to a problem. If your title starts with “why…” and relates to what the visitor is looking for then there is a strong chance they’ll read what you have to offer.

Review articles are a literal goldmine when done right. They are usually the last step in the buying process as people just want further clarification that they are making a good purchase decision so will often look for a review of the product.

The only drawback is review articles sometimes are refused by the major article directories such as Ezine Articles if they get too commercial. You should be able to get around this most of the time with a cleverly constructed review.

So remember, think like a solutions provider in your article marketing and the chances are you’ll enjoy plenty of targeted traffic for a long time to come.

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Keyword modifiers are like gold to article marketers. They can mean the difference in finding someone ready to buy the product you’re promoting as opposed to someone just surfing out of interest.

A keyword modifier can transform a broad term into one which gets traffic but no buyers to one which suddenly has someone ready to whip out a credit card and purchase whatever you’re selling.

But how do you apply a keyword modifier and what in fact is it? Again, let’s use the term dog training as an example. On it’s own, dog training gets millions of searches and is probably to hot a term for most article marketers to target.

As with the previous example, we turned dog training into a long tail phrase “book on training dogs” with a better chance of ranking for and attracting a more targeted buyer. It cut the searches down to about 600-700 thousand. That’s good and you could easily rank well for this term.

But let’s take it a step further and make this phrase even more targeted and find visitors who really need a solution to their dog training problem today. Enter the keyword modifier.

Let’s add the word “buy” to the phrase. So now you have “buy book on training dogs.” Suddenly, your search count drops another 200,000 but you can bet your bottom dollar that the person typing this phrase is pretty keen on buying a book on dog training.

What about using the word fast in your phrase? So it now becomes “book on training dogs fast.” Do you think someone typing this in is keen to find a solution quickly to their dog training problem? I think so and if you have constructed your article correctly and the content is good, then there is every chance they will make it to your resource box looking for a link to your landing page or site.

This is powerful stuff and can take your article marketing to new levels. Here is a list of common keyword modifiers:

fast
cheap
ideas
quick
buy
quickly
guide
best

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The long tail key phrase has been spoken about a lot and the truth is, unless you are targeting them in your niche in article marketing then you will be leaving plenty of money on the table.

The reason they are so powerful is when someone types them into a search engine like Google they are really looking for something specific and that means they are more than likely in a buying frame of mind. Or more specifically, they are more likely to complete a certain action.

So what does a long tail phrase look like. Let’s take the term dog training as an example. By itself, it will be hard to rank for because it gets almost 10 million searches. But type in a term like “book on training dogs” and suddenly you’ve cut the number of searches to about half a million but you’ve also narrowed down the chances of getting someone actually wanting to buy a book on dog training.

You have cut out a lot of the casual browsers with no specific intention in mind and are left with people serious about wanting to learn how to train a dog. Can you see the difference?

It’s a fact that most people go online today looking for an answer or solution to a specific problem they may have. When you target these people with a long term or buying phrase you are actually putting your message in front of them. It’s like casting a fishing line in the middle of a concentrated school of fish and if it’s baited right, the chances of snaring one are pretty high.

So forget the temptation to try and target a broad term with high searches and instead look for those less searched terms but which indicate the searcher intends to take a specific action. Do this often enough with a variety of long tail terms within your niche and you’ll likely never run short of visitors to your articles who will buy from you.

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One of the philosophies I live by with article marketing is frequency. In fact, the law of cause and effect is one of my favorite laws and a “bull at a gate” attitude will eventually reap plenty of rewards.

So if you are thinking about article marketing then let me say this…don’t just dip your toe in the water but approach and perform it with frequency and passion. Too many people will hear how effective article marketing can be and will sit down and write an article and then submit it waiting for the sales to come rolling in.

Most times it doesn’t happen. Why? Because in the majority of cases, one article won’t cut it. But write ten articles targeting ten different long tail key phrases related to your niche then you are suddenly going to start to see some results.

Ten articles submitted over a month on ten different long tail phrases means you will be targeting specific readers. If it’s dog training then you will target phrases like:

dog training collars
dog trainers
dog training advice
dog training schools
dog training books
dog training video
dog training equipment
dog training supplies
dog training courses
dog training dvd

So instead of relying on one article about dog training and hoping to get a response, you now have ten articles attracting several aspects of dog training meaning a flow of traffic from each one adds up to a bigger flow over all. Can you see how powerful this is? It’s like sending ten salespersons out on a mission instead of relying on one.

If you are just starting a new niche try this:

1. Find ten key phrases related to your niche without a lot of competition.

2. Write an article around each of the key phrases.

3. Submit one a day to these article directories:

http://ezinearticles.com
http://searchwarp.com
http://www.selfgrowth.com
http://www.zimbio.com
http://www.goarticles.com
http://www.amazines.com

4. Write a different title for each directory you submit to.

5. After ten days, back off to two articles a week and assess it after a month.

So in a forty day period, you will have 18 articles circulating on the web promoting your niche. Provided the articles are constructed correctly then you will be seeing good results. Fill in the opt in box above to receive expert free tips on how to construct your articles.

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