The Benefits Of Article Marketing
Monday, December 29th, 2008Many still find it hard to comprehend the power of article marketing. Writing one article may not get you the results you desire but a consistent flow of articles submitted to the major article directories over time targeting long tail phrases will gain you solid traction giving you good rankings and back links to your articles and websites.
Articles are like a team of salespersons which will continue to attract attention over time and once published, their longevity factor is invaluable. Of course, an article needs several things for it to be successful including well written, well researched, a good title and compelling resource box.
But what are the exact benefits? Let’s take a look at some of them:
Targeted Traffic - By optimizing for specific long tail keywords, the traffic you attract will be targeted. They’ll find your article because they are searching for something specific. This type of traffic is also described as being pre-sold. That is, they like what you write and resonate with it therefore they find their way to your website and are extremely likely to buy.
Back Links - By submitting to the high ranking article directories you are leveraging off the power of these directories to get your article noticed. Ezine Articles is the king of directories but others including Self Growth, Search Warp, Buzzle and Idea Marketers are others worth considering. Don’t forget that you can adapt article marketing to web 2 sites as well including Squidoo, Hub Pages and Wetpaint to gain further authority and rankings.
Anchor Links - You’re able to use anchor text in your resource box via the article directories and within the article itself using web 2 sites. By using long tail phrases you’re targeting as anchor text you are giving yourself a strong chance of ranking for them thus attracting attention from the search engines.
Branding Yourself - The more articles you publish on a particular topic or niche the bigger following you will attract provided the information you give is good. This is great for branding yourself as an expert in your field and you’ll be amazed at how quickly you can build a list of loyal subscribers.
The other major benefit is your articles will get picked up by other webmasters. You only need one with a high traffic site to pick up your article and suddenly the traffic flow to your web properties can increase accordingly. Remember that while optimizing for long tail phrases is important, you need to be writing for the readers so by producing quality and informative content, your reputation will continue to grow over time.
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