Article Marketing Secrets

Keyword modifiers are like gold to article marketers. They can mean the difference in finding someone ready to buy the product you’re promoting as opposed to someone just surfing out of interest.

A keyword modifier can transform a broad term into one which gets traffic but no buyers to one which suddenly has someone ready to whip out a credit card and purchase whatever you’re selling.

But how do you apply a keyword modifier and what in fact is it? Again, let’s use the term dog training as an example. On it’s own, dog training gets millions of searches and is probably to hot a term for most article marketers to target.

As with the previous example, we turned dog training into a long tail phrase “book on training dogs” with a better chance of ranking for and attracting a more targeted buyer. It cut the searches down to about 600-700 thousand. That’s good and you could easily rank well for this term.

But let’s take it a step further and make this phrase even more targeted and find visitors who really need a solution to their dog training problem today. Enter the keyword modifier.

Let’s add the word “buy” to the phrase. So now you have “buy book on training dogs.” Suddenly, your search count drops another 200,000 but you can bet your bottom dollar that the person typing this phrase is pretty keen on buying a book on dog training.

What about using the word fast in your phrase? So it now becomes “book on training dogs fast.” Do you think someone typing this in is keen to find a solution quickly to their dog training problem? I think so and if you have constructed your article correctly and the content is good, then there is every chance they will make it to your resource box looking for a link to your landing page or site.

This is powerful stuff and can take your article marketing to new levels. Here is a list of common keyword modifiers:

fast
cheap
ideas
quick
buy
quickly
guide
best

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The long tail key phrase has been spoken about a lot and the truth is, unless you are targeting them in your niche in article marketing then you will be leaving plenty of money on the table.

The reason they are so powerful is when someone types them into a search engine like Google they are really looking for something specific and that means they are more than likely in a buying frame of mind. Or more specifically, they are more likely to complete a certain action.

So what does a long tail phrase look like. Let’s take the term dog training as an example. By itself, it will be hard to rank for because it gets almost 10 million searches. But type in a term like “book on training dogs” and suddenly you’ve cut the number of searches to about half a million but you’ve also narrowed down the chances of getting someone actually wanting to buy a book on dog training.

You have cut out a lot of the casual browsers with no specific intention in mind and are left with people serious about wanting to learn how to train a dog. Can you see the difference?

It’s a fact that most people go online today looking for an answer or solution to a specific problem they may have. When you target these people with a long term or buying phrase you are actually putting your message in front of them. It’s like casting a fishing line in the middle of a concentrated school of fish and if it’s baited right, the chances of snaring one are pretty high.

So forget the temptation to try and target a broad term with high searches and instead look for those less searched terms but which indicate the searcher intends to take a specific action. Do this often enough with a variety of long tail terms within your niche and you’ll likely never run short of visitors to your articles who will buy from you.

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Article marketing is one of the most sustainable ways to get traffic to your web properties. The beauty of article marketing is your articles can continue to drive visitors to your sites long after they have been published.

But unless you construct an article correctly then your efforts will be wasted. While information is the reason people will find your article you still have to “bait” them for your article to be found. In other words, correctly optimizing your article is vital if you expect to get people to find it.

You may write a great piece on bamboo but writing it in a broad sense, that is, without targeting a specific phrase related to the topic then you’ll find it hard to rank for your content. For example, just writing an article on bamboo is okay but with almost 50 million searches, it would be impossible to rank for the term in the search engines.

However, if you decided to go for a key phrase within the bamboo topic such as bamboo sheets, bamboo blinds or bamboo clothing then you are getting into an area where not only can you rank for these terms much easier, but the traffic you get will be much more targeted.

Each one of these key phrases has 500,000 searches or less and compared to bamboo which has nearly 50 million, you have a greater chance of your article being found.

Targeted traffic means people are looking for a specific item. If someone is searching for bamboo clothing then that’s what they are looking for. They are also more likely to be in a buying frame of mind. If they type in bamboo, then it’s a fair bet they are not really sure about what they are searching for and could simply be browsing.

Can you see the benefit of targeting less searched but more targeted key phrases? So when sitting down to write an article for directory submission, spend at least a few minutes isolating the keyword you want to target because in the long run, it’s more than likely your article will be ranking for that term and being found more often than if you simply targeted a highly searched broad phrase.

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