Article Marketing Secrets

While the title of an article is important in attracting the attention of the search engines and guiding a vistior to your article, unless the content gives the reader what they want then your efforts will be a wasted effort.

People basically go online looking for solutions and answers. You’ve done the hard work in getting them to your article page now you want them to read your content and make it all the way down to the resource box. Why? Because that’s where your links are contained which lead to your website or offer. (more…)

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There is little doubt people go online looking for answers and solutions. For example, many spend time at Christmas looking for gifts for family and friends and one thing is for certain, they are usually in a hurry and don’t want to get stuck having to sift through a mountain of information.

So when constructing your next article, think like a solutions provider and give the visitor what they want. Instead of filling your article with fluff give them the information straight up. You do this for two reasons:

1. You want to keep them reading your article so they get to where your links are located in the resource box and

2. Because they are usually on a time limit and will quickly move on if they think the information isn’t what they are looking for

So make sure your title is compelling. As far as the content is concerned, there are three specific type of articles which get attention. They are “how to”, “why” and “review articles.” If you spent your time writing these style of articles in your niche then you will do very well.

How to articles are extremely popular. You can give someone some basic information in your content and keep them interested enough to offer them even better tips by going to your landing page.

Why articles likewise are popular as people search for answers to a problem. If your title starts with “why…” and relates to what the visitor is looking for then there is a strong chance they’ll read what you have to offer.

Review articles are a literal goldmine when done right. They are usually the last step in the buying process as people just want further clarification that they are making a good purchase decision so will often look for a review of the product.

The only drawback is review articles sometimes are refused by the major article directories such as Ezine Articles if they get too commercial. You should be able to get around this most of the time with a cleverly constructed review.

So remember, think like a solutions provider in your article marketing and the chances are you’ll enjoy plenty of targeted traffic for a long time to come.

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