Article Content - Why You Need To Get Straight To The Point
While the title of an article is important in attracting the attention of the search engines and guiding a vistior to your article, unless the content gives the reader what they want then your efforts will be a wasted effort.
People basically go online looking for solutions and answers. You’ve done the hard work in getting them to your article page now you want them to read your content and make it all the way down to the resource box. Why? Because that’s where your links are contained which lead to your website or offer.
One of the keys in keeping them on your article is to avoid using fluff in the first part of the article. In other words, get straight to the point and confirm with the reader that they are in the right place. The first paragraph should tell the reader what they are looking for. If you don’t then they will be looking for the back button and heading for another page elsewhere.
So the first couple of paragraphs should confirm what the title is saying. Once you have kept their interest then offer them the solution. But be careful not to sell the farm. You want to give them enough information to keep them reading because once they reach the resource box, they will be given the option to get more information.
Couple of things to remember - under no circumstances lure them to your article with a false title. Don’t create a compelling title and then talk about something totally unrelated in the article. In many respects, the title is like the first sentence. The article should pick up where the title leaves off and then expand on it.
And avoid making your point early and then simply filling the rest of the article with fluff. If you only have 300 or 350 words to write then so be it. Most article directories will accept shorter articles and that includes the big daddy of them all, Ezine Articles.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Tags: Article Content, articles that attract attention, how to write a good article